Educating and Motivating Students at A Rural School on The Digital Entrepreneurship as A Potential Career

  • Syukrina Alini Mat Ali , Erne Suzilla Kassim , Norshima Humaidi , Melissa Shahrom , Norol Hamiza Zamzuri

Abstract

This study attempts to bring forward the idea of educating student’s knowledge on digital
entrepreneurship. A training program was conducted on 20 form four students at a rural school
in the state of Pahang. Several variables from Technology Acceptance Model (TAM), namely,
attitude, ease of use, intention to use, usefulness and knowledge, were used to measure the
students understanding. It was found that most of the students agreed that their knowledge about
copywriting technique has improved after the training. As a result of this study, a new model of
Entrepreneurship Teaching and Learning was developed and it appears that digital
entrepreneurship program can improve students’ mindset, even though this study is only limited
to a case study of one rural school. Therefore, future researchers should apply New Model of
Entrepreneurship Teaching and Learning to other areas. Existing study only focuses on attitude,
ease of use, intention to use and knowledge, and it is suggested that future researchers should
explore more on psychological behavior.

Published
2020-05-10
How to Cite
Syukrina Alini Mat Ali , Erne Suzilla Kassim , Norshima Humaidi , Melissa Shahrom , Norol Hamiza Zamzuri. (2020). Educating and Motivating Students at A Rural School on The Digital Entrepreneurship as A Potential Career. International Journal of Advanced Science and Technology, 29(10s), 400 - 411. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/14442
Section
Articles