Online Activities in Indonesia Young Generation: The Raise of Mobile Phone Usage

Abstract

The advancement of technology has penetrated everyday life. Young generation which includes Generation Y and Z are born and growing up with technology and internet. They are constantly connected online, most of the case through their smart phone. They consider their smart phone as an important part of their life. Mobile phone literature is still quite new, the latest literature is from 2010. This study aims to see the attitude of young generation online activity using their gadgets. Descriptive quantitative study was conducted in NovemberDecember 2019. Two-hundred-and-nine-teen respondents from young generation were asked about their online activities using their gadgets. Then followed by interview to ten respondents to understand more about mobile usage especially for online shopping activity. The finding shows that they frequently spending time online for social media, entertainment and finding information. Only 23% of claim that they frequently spend time online for studying. Most of them doing the more activities on their mobile phone. Seventy-four percent respondent use more mobile phone than desktop with main activities in mobile phone are chatting, social media, gaming, browsing and shopping online; in desktop main activities are watching/streaming film, social media and working on task or assignment. This study confirms that the usage of mobile/smart phone becomes more significant in young generations. This study contributes to empirical evidence in mobile phone literature. Practical contribution of this study is giving insight that mobile usage is more popular, therefore application in mobile will be more important for organization who target young generation.