Electronic Business Transactions for Millennial Generation

Abstract

The role of technology in this disruption era has changed the way people do their businesses. For the sake of effectiveness and efficiency, millennial generation uses modern technology to support their activities. Therefore, business transactions are mostly done with the presence of internet. The purpose of this study is to investigate the impact of electronic business transactions towards the customers’ satisfaction and customers’ loyalty that in the end impacted to the customers’ revisited buying. The study is based on a survey to 200 millennial people. Descriptive statistics are reported, followed by factor analysis, reliability analysis, Pearson correlation, and hypotheses testing using hierarchical multiple regression. The findings confirm that electronic business transactions give a positive impact to the customers’ satisfaction and this makes them do the revisited buying. For the variable of customers’ loyalty, the result shows a positively direct impact, but the value does not show a significant result. From the results we can conclude that millennial generation tends to do electronic business transactions and feel satisfied with the process. But even though they feel satisfied and want to buy the product again in the next times, they claim that they are not loyal customers.