E-Commerce: A Gateway to Mobilizing Female Entrepreneurs in the Digital Era

  • Nida Masroor , Muhammad Asim , Saman Hussain

Abstract

Female population is approx. 48.6% of total population of Pakistan (World Bank, 2018). The culture of Pakistan is attributed with insider role of females rather outside homes but expecting the economic growth with just 51% males (including children & old as well) is irrational. Despite the growth in population, contribution of females in corporate sector is yet limited. Although, a significant increase in working females is observed in Asia but reaping their full entrepreneurial potential is still a dream. However, the rapid growth of ecommerce has provided the females the opportunity to come forward. The study aims to unveil factors impeding female entrepreneurship, to highlight the contribution of ecommerce to economy and its benefits facilitating female entrepreneurship. This will help determine the scope of female entrepreneurs in e-commerce and will also enable policy makers to devise policies to accommodate females in the right sector and ensure removal of actual barriers.

Published
2020-05-09
How to Cite
Nida Masroor , Muhammad Asim , Saman Hussain. (2020). E-Commerce: A Gateway to Mobilizing Female Entrepreneurs in the Digital Era. International Journal of Advanced Science and Technology, 29(10s), 01 - 17. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/14379
Section
Articles