Energy-Saving Behaviour in the Workplace

Abstract

This study investigates the effect of attitude toward energy saving, perceived behaviour control, subjective norm, and perceived moral norm on energy saving-behaviour among nonacademic staffs. This study based on theory of plan behaviour and normative activation theory. SEM-PLS is applied to analyse primary data. the result show that only one variable, perceived moral norm, has a significant effect on energy saving behaviour. This study contributes to the normative action theory. Practically, this study imply that university has to improve the perceived moral norm if it intent to increase an energy saving behaviour.