Analysis of Location Selection Effect on the User Decision that Influcence the Success Of the Service Business of Micro, Small and Medium Enterprise (MSME) In Bandung Timur Region

Abstract

This study aims to determine the effect of location on service user decision, how the influence of user decision towards the MSME success, whether service user decision can mediate the effect of location on business success.  This study using simple linear regression model and path analysis as method analysis. Total population in the study was unknown; therefore, the iteration formula was used with the result165 respondents with non-probability sampling technique. The results showed there was influence of location towards service user decision and there was effect of the service user decision to the business success.  Although, the user decision might mediate the effect of location selection of the business success.