An Analysis Of Physical Comfort Factors Of A Coffee Shop

Abstract

 This research aims to analyse the impact of the physical comfort factors in a coffee shop from two generational perspectives. The rationale behind this study is the need to understand the preferences for selecting a coffee shop based on its physical components. The demographic analysis involved a group of age 18-29-year-olds (121 respondents) and a group of 30-49-year-olds (109 respondents) as a comparative study. International Journal of Advanced Science and Technology