Intention To Use Products And Services Based On The Internet Of Things: A Case Study From Vietnam

Abstract

It is predicted that the rapid growth of the Internet of Things (IoTs) will enormously impact all of the technology consumption. Based on a well-known model of UTAUT2, the paper proposes three more factors of consumer perception: including perceived value, perceived risk of privacy, and consumer innovativeness, to explain consumer intention to use IoTs-based products and services. An SEM analysis of the sample of 280 consumers who used to products and services based on IoTs in Ho Chi Minh city indicated that 12 out of 15 hypotheses to be supported. The findings revealed that while facilitating conditions played as a trigger to all antecedents of UTAUT2, consumer intention to use IoTs devices was predicted only by five factors - consumer innovativeness, perceived value, expected performance, social influence, and hedonic motivation. Another interesting point is that the perceived risk of privacy is not associated with consumer intention to use products and services based on IoTs.