CRM is Fresh Enough to Grow and Old Enough to Adapt

Abstract

When customer is the king, he needs to be treated as such. CRM is the enchanted lamp empowered with
technology that will facilitate the motto. It is necessary to visualize the future scenario and prepare the
industry for growth and competition in the perspective of CRM. CRM is not just a technology but a
comprehensive customer- centric approach to an organization philosophy of dealing with its customer.
Once the concept is well understood and application is effectively implemented, the desired result is the
obvious outcome and this study confirms this factum. The study analyses the need and the available
resources and brings out the material to bridge the gap