Dsns- Mirror Of Modern Millennials In Digital Platform: A Theoretical And An Empirical Assessment

Abstract

Millennials  are today’s most profuse users of social networking sites (SNS).In recent years the online environment is viewed by adolescent users from a new perspective. Social Networking Sites become an excellent platform for teenage for sharing and creating individual profiles, sharing information, photos, videos, sending messages and experiences among other online active users. The reputation of Social Networking Sites such as Facebook, Twitter, WhatsApp, etc and others have expanded extremely in recent years, with the quick increase of internet users. Although the purpose and features of each digital platforms vary from each other, they all present information about a person and contribute some type of communication system such as chat rooms, forums, email, and instant messenger that facilitate the user to connect with other users. Many of these Social Networking Sites include subgroups or communities that may be based on the exclusive interest of the users. The main motive of this study is to focus on the influence of SNS among adolescent users