Changing Paradigm in Information Technology-Digital banking and factors leading to Non-Acceptance

Abstract

Ever since from the time of Independence, the banking sector incorporates both public as well as private banks. Subsequent to the nationalisation of banks in 1960 the banking sector has undergone a change in their strategy.Internet Banking has gained global recognition. It is widespread in Singapore, Korea, Spain, Switzerland. Finland was the first country to opt for E-banking Prior to Independence the banks focussed on strategies targeted on certain set of category of customers, but, following Independence the concept changed and banking strategies were directed towards targeting mass population With them comes new technological innovations and aspects of providing services. In the  current scenario, each and every bank is making an attempt to provide new products and services to its customers. However,  for the banks to excel from their competitors , there was a need to reframe their strategies and resort to new technological ways of conducting business, in order to provide improved and better services to its customers. The presence of  technology is now seen in all sectors of the economy Innovations in technology has opened the doors for offering a wide number of services to the bank as well as customers. These services now can be accessed by the simple click of a button. Planning of financial capabilities, tools for investment analysis, equity trading platforms are a few to simple applications made available on the website of the bank. Furthermore, Banks nowadays are also providing online tax forms and tax preparation facilities. The paper intends to analyse the  demographic characteristics of the respondents (Gender, Age, Qualification, Monthly Income, Occupation, Marital Status and Location) and its impact on the factors causing non-acceptance of Internet banking