Identification of Factors Responsible for Religious Tourist Satisfaction in Braj Region of Uttar Pradesh (India)

Abstract

The study used exploratory factor analysis to identify major factors that contribute in the tourists satisfaction in the Braj region of Uttar Pradesh (India). Total 468 religious tourists were interviewed in face to face personal interview on the prominent religious places as Krishna Janmbhoomi in Mathuura, ISSKCON temple in Vrindavan, and Radha Rani temple in Barsana. Extraction of the data with principle component analysis and rotation with varimax method, identified five components of tourists satisfaction in the Braj region, namely infrastructure, amenity, people, hygiene and protection.