Heritage Tourism Creativity in the Forms of Urban Festival for Global Industry

Abstract

This research paper explored the creativity of artists, event organizers, and producers for the revival the local heritage for urban festivals.  It sought the creativity factor in urban festivals that held in Medan Municipality of North Sumatra which supported the global tourism industry.  A Qualitative Approach with ethnography desaign was applied in the field from April 2016 Sept 2016 and April to October 2019. The surveys and observations at festival locations together with interviews with informants about rituals, carnivals and cultural festivals in Medan were held during events in one year duration; it targeted the Ramadhan Fair of Moslem, Waisyak of Buddhist, and Tahipussam of Tamil group. Data obtained revealed that the growth of the global heritage tourism industry increased very significantly along with the awareness of ethnic groups to make the reconstruction of cultural heritage in the form of festivals.  Three festivals: the Ramadhan Fair of Moslem, Waisyak of Buddhist, and Hindus festivals such as Tahipussam of Tamil group which have a strong factor to attract the tourists come to Medan of North Sumatra. It can be concluded that Medan City has wealth in the form of rituals, carnivals, and cultural festivals as social capital for the development of a world-class cultural tourism industry.