LEVERAGING MARKETING FUNNEL FOR INCREASING PROFITS

Abstract

It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase.   Various strategies at each stages of marketing funnel will leverage some benefits and recipes for a successful brand. This paper summarizes the various strategies and benefits the Organized retail outlets have implemented to leveraged & increased profits. The data was collected through a structured questionnaire, and was administered on marketing/sales managers of 200 Retail outlets in Bangalore.  The results were for authors surprise was to find out that the companies were very much benefitted with strategies used at various states of marketing funnel to increase customer base and also profits.