SERIOUS GAME DESIGN BASED ON TOURIST EXPERIENCE TO PROMOTE HERITAGE TOURISM

Abstract

Tourist experience has always been an important concept in tourism industry to provide
ameliorate services or products to the tourist. Considering that, Information and Communication
Technology (ICT) has been rapidly adapted to tourism industry for marketing purpose, providing
products or services, access information and etc. One of the technology that popular and capable of
giving inspiration besides persuade to travel is serious game. Serious game is a game that able to
transfer knowledge to the player in the form of entertainment. However, studies related to designing
serious game without interrupting its entertainment element in achieving the learning objectives
based on tourist experience are still lacking. Tourist experience is an important element of this study
as a tourist chooses their tour destination based on their previous tour experience. Therefore, this
study is conducted to design serious game based on tourist experience to convey information in a
fascinating way and to create brand awareness of the destination. The objective of this study is to
identify appropriate elements of the tourism based serious game and identify travel motivation from
travelers experience for designing serious game through the literature review and preliminary study.
Produced game prototype is the guide and catalyst for future research that focuses on serious game
design in heritage tourism. This study has succeeded achieving the objectives and scope of the study
as well as solving the research problems that has arisen