MERCHANDISER PERFORMANCE EVALUATION WITH REFERENCE TO BUSINESS OUTCOMES

Abstract

The organization now a days are looking for a number avenues in the search of market. The same case
is prevalent in case of organization associated with apparel industry. This study is descriptive-cumdiagnostic research work which aims to explore the various factors of merchandiser performance on
the organization level. The supply chain competitiveness factors that affect the apparel industry has
also been understood through the present work. It further aims to establish the relationship between the
merchandiser performance parameters which are likely to impact supply chain competitiveness of
apparel export units. The area of study selected for the present research was Delhi NCR based
organization who are having merchandisers. To collect the data dichotomous questions were framed.