LEGAL PROTECTION OF CONSUMER REVIEWS IN SOCIAL MEDIA BASED ON LOCAL WISDOM VALUES

Abstract

An online review system that gives consumers freedom to give opinions about products, resulting in consumers having abundant information before choosing a product. However, there are some business actors who negatively consider review activities. Many consumers are involved in legal cases because they are considered to violate the Information and Electronic Transactions Law, which is to defame a company. The purpose of this study is to analyze the legal protection of consumers who conduct product or service product reviews on social media. Through normative legal research using descriptive research specifications and using primary, secondary, and tertiary legal materials, in the form of legislation and the relevant literature. The conclusion of this research is the legal protection of consumer reviews in social media for products and services consumed, is the consumer's rights based on the provisions of Article 4 letter c & d of law No. 8 of 1999, concerning Consumer Protection with restrictions as regulated in legislation and local wisdom values.