A STUDY ON THE EFFECTS OF LSL BRANDS ON CUSTOMERS

Abstract

Nowadays in our country a new company is arriving in each day. In order to withstand in this
competitive world companies are maintaining a good corporate image in their customers mind.
Branding, brand positioning, advertisements are the main tools. Branding helps the company to
persuade the customers towards them. A study was made to know the effects of branding among the
customers and to analyze their satisfaction towards the company. A sample of 100 customers was
taken for this study and interview method was used to collect information. Analysis was shown in
tables and pie charts and bar graphs.