“A STUDY ON CONSUMER PERCEPTION TOWARDS POST OFFICE SAVING SCHEMES”

Abstract

Indian Post Office acts as a traditional saving mode for many section of society especially to rural
households. It is one of safe and secured savings that is risk free and provide a regular return on savings
made. This mode is mostly used nowadays by rural and semi -rural households. It offers different type
of savings schemes especially for small savings. The paper titled “ A study on consumer perception of
post office savings scheme” focuses on the attitude and preference of people investing in post office
savings schemes in Mavelikara taluk of Alappuzha district. The data collected for the study is from
primary as well as secondary sources. Data is collected from 60 respondents.