Relational Delivery Model and Impact for Leveraging Blockchain to Deliver E-Governance Services via Social Media

Abstract

Blockchain technology refers to immutable and trusted decentralized ledger also commonly used in cryptocurrency transactions. In blockchain technology the transactions are recorded in a node or in blocks. Recording these transactions using blockchain technology ensures the security of the transactions. Digital marketing has continued to witness more complexity. The social media marketers have been  grappling how best they can validate their data. This has largely been as a result of the complexity witnessed in social media marketing. For years now, social media marketers have relied on third-party tools to conduct validation of the data. The delivery of e-governance services need much more validation, security, trust and reliability. One of the effects of blockchain on social media is the opportunity to validate own data. The enhanced ability to share content via social media has generated opportunity for governments to enhance functionalities and analysis of delivered services. The immutability and trust characteristics of Blockchain technology enables government to stop unauthorized access of services. This finality factor ensures nobody has an authority to make any changes in the system. This  can verify the authenticity of services along with protect spread of fake systems and services.  This research focuses the impact of e-governance services delivery via social media on adoption of blockchain technology. For this the exploratory research design has been taken to understand the impact of e-governance services via social media communication on adoption of blockchain technology.  Total 590 respondents has been collected through primary data and the well-designed pretested questionnaire has been used for data collection. The sampling method for selection of respondent was purposive and judgmental sampling. Multiple regression method has been used for analysis of primary data.