AN APPROACH SIMILARITY TO CUSTOMER BEHAVIOR IN E-METRICS ECOSYSTEM

Abstract

Merchant is a business entity in cooperation with banks in the provision of payment. To the north
Sumatran region has 33 districts of the city and a population of 13,937,797 inhabitants. Each city
district has a variety of merchants that built on each corner or side of the road with a data sample of
1,383 users. To search for users based on their behaviours be competitive merchant who takes the
similarity of some objects. The similarity involves characterizing each object or expounds tour- tour of
the object. How to measure the similarity to characterize each object resulting in the naming and
weighting. The way it is made by comparing to what is common and what is different from the object.
Results will be achieved in the form of a method of similarity to look for in a merchant's customer
behavior that competitive advantage.