IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATION PERFORMANCE

Abstract

This paper aims to present the organization's performance for socially responsible actions, in
Information Technology (IT) sector to contribute to improving the competitiveness of those organizations.
The analysis is from different levels of employees working for the organization. It investigates the link
among firms ‟relationship with employees with the objective to find out if there is a competitive
advantage in applying Corporate Social Responsibilities practices. Besides the direct influence of
Corporate Social Responsibility practices on organization performance, quality of work-life has been
analyzed. The empirical analysis was constructed on survey data through the Chi-square test. To
accomplish this research objective data were collected from a sample of selected IT companies in
Hyderabad. Respondents were employees working at different levels in the organizations. The outcome
shows that there is a strong connection between corporate Social responsibility practices and
organization performance. In addition, the significant relationship in developing Social Responsibilities
Practices positively translates, with quality of work life.