Personal Selling and Online Media: Correlation to Consumer Buying Intention

Abstract

In today’scompetitive global market, online media and personal selling have become crucial tools for companies to influence consumer buying intention. Personal selling and online media advertising has opened up huge opportunities for businesses to flourish. Companies with good marketing activities supported by online media and personal selling have been successful in influencing consumer buying intention. The study aims to determine the correlation of personal selling or online media and degree of impact on consumer buying intention, as well as finding how those factors lead to purchase of a product by a consumer.