Influence of Entrepreneurial Creativity on Competitive Advantage in Automobile Engineering and Technologies Industries

Abstract

Entrepreneurial creativity is highlighted in the method in which entrepreneurs’ judgment and reacts to their industry. Minimally as, how the entrepreneurs resolve their business problems and manage them in marketplace as competitive. The importance of the research was to identify the Influence of entrepreneurial creativity on competitive advantagein automobile engineering and technologies industries. The sample frame of the study is Chennai district alone. Convenience sampling technique was adopted. The analysis found that there is influence of Knowledge spillover and technology spillover on entrepreneurial creativity in automobile industries and technologies in Chennai. There is influence of Knowledge spillover and entrepreneurial creativity on competitive advantagein automobile industries and technologies in Chennai. The analysis also found that there is positive relationship between Knowledge spillover and technology spillover. Hence it is concluded that contributed to the competitive advantage to the automobile industries and technologies. Hence, automobile industries and technologies should concentrate more on mounting these four factors encouraging to entrepreneurs.