The Effect of Entrepreneurial Risk Awareness, Financial Capability and Capital Availability on e-Commerce Entrepreneurial Intention

Abstract

The purpose of this study is to see the effect of entrepreneurial risk awareness, financial capability and capital availability on e-Commerce entrepreneurial intention. At present there are many emerging young entrepreneurs who run their businesses in the field of e-Commerce. Business in the field of e-Commerce has become a great choice for the younger generation due to the various facilities offered, including opportunities for broader marketing reach, lower transaction costs and easy access for customers to e-Commerce products. This study involved the participation of 112 students in Denpasar Bali with a focus on e-Commerce entrepreneurial intention. Data was collected through questionnaires distributed at locations near the 3 (three) private universities in Denpasar, Bali. Data analysis using multiple linear regression analysis which is then processed using SPSS version 24 statistical tool. The findings turned out to show positive and significant effects both partially and simultaneously from the availability of capital, financial capability and entrepreneurial risk alertness towards e-Commerce entrepreneurial intentions. This finding shows how important it is to have an awareness of the risks of entrepreneurship as well as a good understanding of the types of risks that exist in each type of business in the e-Commerce business. In addition, the need to improve financial management capabilities and understanding the conditions of the availability of each individual's capital to increase e-Commerce entrepreneurial intention.